After deciding to take photography as a serious hobby, I need a professional website to showcase all my goodies.  I have partnered up with my friend to start a “studio” which means we need a logo.  Even though the name of the studio needs to be finalized, I proceeded with the logo design anyways.

The concept for the logo is to have something which represents our creative nature.  An image that portrays class and elegance but is still fun and joyful.  An image which provokes creativity and imagery.  An image that grabs your attention, but can be camouflaged when used as a watermark.

Pictures of flowing shapes and curves started to form in my head.  After a few sketches and scribbles, the following design was developed:

Yup, a flowing swirl with a brush painted oval.  This abstract shape is suppose represents our personality as well as the studio.  Here’s the break down:

	The swirl is reminiscent of the old Victorian style of beauty and elegance.   The line is colored black for more class.
	The circle represents a colorful personalty.  Fun and joyful, the color combination brightens the mood and the painted brush stroke give a natural and organic feel.
	The shape of the logo embraces the shape of a heart, representative of the passion and love for photography. The passion drives the creation of more beautiful pictures which each click of the shutter.
	From a different perspective, the logo forms the shape of an eye to represent creative talent.  Having the ability to see creatively for pictures that are not only beautiful but also displays the personality of the client.
	The logo also forms the shape of a roll of film, a symbol for the studio.

The results when combining the logo with the still to be determined studio name:

So what are your thoughts? A success or epic fail?